Use of Instagram marketing in the business
Instagram has already taken the world by storm since it has been launched in 2010. And everyone seems to be on the platform. You may have also noted an increase in the number of brands that have set up shop on the platform. Is Instagram, on the other hand, worth their time, and should your company be for the following reasons:
Instagram has over one billion monthly active users and 500 million Instagram Stories a day.
Instagram is the second most successful social media website after Facebook. Users spend 53 minutes a day on average browsing. Instagram has at least 25 million company profiles.
90% of Instagram users follow at least one company, and 83 percent believe Instagram has helped them to find new products.
Instagram has evolved into a global platform for companies to humanise their content, recruit new talent, promote their brands, and encourage their customers. Furthermore, Instagram users are not only involved but also engaged. Around 60% of the platform's active users say they update the web daily, and 21% say they check it weekly. Instagram can also help you promote new products and raise brand awareness. Eighty percent of Instagram users have purchased something after seeing it on the platform. Instagram allows you to promote your brand and services to consumers in a friendly, authentic, and non-obtrusive manner.
Why are Instagram business accounts helpful?
- Instagram is all about storytelling.
Sharing visual content is the most effective way to show your audience what you're all about and establish a connection with potential future customers and ambassadors. Marketing has long been based on a customer-centric approach rather than a product-centric approach. With this in mind, it's important to stop following an Instagram account that promotes goods. Instead, concentrate on your emotions! Take advantage of Instagram's ability to elicit an emotional reaction to your brand, and you'll see a significant effect on your business's overall performance – from exposure to sales and repeat customers.
- Visual content is critical to the success of your marketing campaign.
The most engaging material on the Internet is photos, with visual posts generating 650 % more interaction than text-only posts. As a result, Instagram is an excellent forum for engaging your followers and keeping them coming back for more. Using Instagram to see what visually appeals to your audience can help you grow your brand across the board, and you can use the imagery you use on Instagram in other marketing platforms including your blog and email newsletters.
- It's a goldmine of valuable information and reviews
People will talk about your goods and services on the site whether or not your brand is present, just as they do on other social media platforms. They're already sharing photos of products they've purchased from you, making videos, and leaving comments on each other's content about your business. You can't disregard this information. Understanding how consumers view the brand as well as identifying brand supporters is important. Instagram is a goldmine of information about your clients, so take advantage of it!
- Instagram marketing allows you to meet a large number of people.
Instagram, which has over 700 million monthly users, provides companies with a large potential audience. When it comes to Instagram, hashtags are the most effective way to get your posts seen by the right people. Only make sure you're using hashtags that your target audience is looking for. If you're willing to spend some time and money, you can also build targeted advertising to attract even more potential customers.
- It's excellent for keeping tabs on your competitors.
Your competitors are almost certainly using Instagram as a marketing tool, even though you aren't. Watch their behavior on the web to see how they communicate with their community. What kind of material do they publish? When is it going to happen? How much do you do it? How do they interact with their followers? Is there an Instagram contest going on? By answering these questions, you'll be able to learn about industry best practices and develop your own innovative approach.
- It's the ideal time to interact with your community.
Instagram has the highest average engagement rate of any of the major social media platforms, outperforming Facebook and Twitter. In reality, it has a higher brand engagement rate than other sites, indicating that Instagram users are more receptive to branded content.
Following people who are talking about your brand or goods and commenting on their images and videos is a good place to start when it comes to creating interaction. You can also launch discussions with your own hashtags and encourage your followers to participate. Remember that engaging your fans entails more than just posting images and videos of your products; you must also interact with them. Also, though it's tempting to use bots to comment and like on other people's posts in order to boost your own likes and followers, there are a number of reasons why you shouldn't automate interaction. The most critical metric to concentrate on is real engagement because real engagement translates into real sales and loyal customers.
Conclusion
High-quality content is valued by Instagram users. Create graphics that offer insightful insight to your audience or show off your brand in a fresh, unique way. Make your material more engaging by writing amusing captions.
It may seem daunting to create and sustain a website that captures the brand's visual identity, but Instagram makes it simple and enjoyable.
